It is Gambling Safety Awareness Week (18-24 Oct). and this week, we have launched the first of our reducing gambling harm resources for our Pasefika communities. In 2020 we were invited into a partnership with VASA Consultancy and the Brimbank City Council to bring awareness to gambling harm. Brimbank City – home to many Pasefika communities – is again the Local Government Area with the highest losses to pokies machines 12 years in a row, so we couldn’t turn down the opportunity to create resources for our people.
So first up, we have a video ad: INVEST IN YOU is our way of encouraging our Pasefika communities to recognise the signs of gambling harm and to reach out for help. Pulling in our PICAA creatives to develop this video message, provides a fun (but not too much fun that we miss the seriousness of gambling harm!) way of reaching our target audience.
In addition to the video, we have produced Pasefika-language translations of existing resources available for free to the Pasefika community – check out our social media pages this week as we post these resources up for community to see.
Thank you Brimbank City Council, Victorian Responsible Gambling Foundation, Gambler’s Help – IPC Health, and Settlement Services International (SSI) for the year-long partnership and congratulations to Project Lead Jen Sharman for the wonderful completion and launch of INVEST IN YOU.
#InvestInYou #BrimbankCityCouncil #GamblingSafetyAwarenessWeek #PasefikaCommunities #PICAA